About

Nicola is founder and President of The Williams Agency, an award-winning full-service marketing and business consulting firm established in 1995. Nicola has over 25 years of experience with expertise in marketing strategy, grassroots marketing, community relations, and business strategy. She has worked with businesses for more than 25 years, offering a variety of support from brand development, marketing, event planning and public relations. Nicola was recognized as a Cambridge Food Hero for her work with sustainable food and has been featured in local and national media. Nicola has also produced a number of Boston’s premier annual food and cultural events, including the Boston Local Food Festival, Boston JerkFest, Boston Hot Sauce Festival. These events have been consistently ranked and recognized among Boston’s top 10 festival events by Zagat, the Boston Globe, and the Boston Herald. The Boston JerkFest was recognized by Boston Magazine as the Best of Boston Food Festival in 2022.  Nicola is passionate about making a difference in the communities where her company does business. She holds a Bachelor of Arts in Economics from Wells College and has completed graduate credits are Harvard University in Communications, Product Development, and Finance.

The Williams Agency, is an award-winning full-service marketing and business consulting firm established in1995, The agency has over 25 experience with expertise in marketing strategy, grassroots marketing, community relations, and business strategy. The agency has produced Boston’s premier annual food and cultural events, including the Boston Local Food Festival, Boston JerkFest, Boston Hot Sauce Festival. These events have been consistently ranked and recognized among Boston’s top 10 festival events by Zagat, the Boston Globe, and the Boston Herald. The Boston JerkFest was recognized by Boston Magazine as the Best of Boston Food Festival in 2022. We are passionate about making a difference in the communities where our company does business. This commitment is demonstrated by our company’s values that include sustainability, diversity, localism, and respect for the people and the planet.