About

Leslie Forde is the CEO and Founder of Mom’s Hierarchy of Needs. The business

provides evidence-based tools for Moms to reclaim time from the never-done

list for wellbeing. And helps Employers retain caregivers.

Over 3,700 parents have participated since March of 2020 in the Mom’s

Hierarchy of Needs research study. The longest running of its kind on the

pandemic’s impact to work/life, care, and wellness needs, for parents.

Leslie has used research to inform growth and innovation strategy for over 20

years. Most recently, she’s held leadership positions at Houghton Mifflin

Harcourt, Care.com and CSpace, an Omnicom market research agency.

And for over a decade, she’s focused on media and technology products for the

childcare, eldercare, children’s mental health, media, and education sectors.

She’s a frequent speaker and consultant to organizations on how to retain and

support parents, caregivers, and people of color, including HubSpot, Scholastic

and the Barr Foundation.

Her writing about wellbeing, equity and the future of work has appeared in The

Washington Post, Slate, Parents Magazine, TLNT, Directorship and her website,

Mom’s Hierarchy of Needs among other publications.

She’s been quoted in CNN, National Geographic, Fast Company, US News &

World Report, SHRM, Fairy God Boss and many other outlets.